Six numbers tell you whether dental marketing is working. Impressions, clicks and rankings are not among them. Here is the monthly review.
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Practice Success & Leadership
As consumers, we connect with brands that appeal to us aesthetically, philosophically, or otherwise, and that is typically the result of marketing. Beyond the initial impression marketing makes, though, most of us want to feel something deeper before pulling the trigger, especially when a decision will impact our health and well-being. That’s why marketing alone isn’t enough for dental practices seeking to attract high-quality patients.
Thanksgiving was never meant to be just another holiday.It was meant to be a pressure valve.A twenty-four–hour ceasefire in a world that keeps telling you to move faster, earn more, optimize harder, and pretend you’re fine.
You don’t know everything. No one does. Hard work alone won’t get you to the next level—strategic learning and networking will.
Let’s flip this thing upside down and reverse it from last week. Here is the fatal flaw that gets in the way of so many doctors and prevents them from being successful…
Far too many doctors suffer through easily fixable challenges and struggles simply because they think they can out work their problems. The reality of the business of dentistry is that it’s really a simple formula. Work less, make more by working smarter and focusing on value and quality over volume and quantity.
Clinical Education & Innovation
How to set written referral criteria in advance, so treat-or-refer decisions are consistent and not made under chairside pressure.
How to evaluate AI radiographic detection tools: regulatory status, validation you can inspect, flag burden, workflow fit, and who carries the diagnosis.
A 2019 market report projects that dental implants will be a 7.955 billion dollar industry by the year 2024. Increased focus on oral care, growing global geriatric populations, and a rising number of injuries from car accidents and sports are fueling the staggering need for dental implants.
With a rapidly-growing number of patients requiring single-tooth and full-bridge dental implants, it pays in improved service and increased revenue to be one of just 10 percent of dentists who can actually provide and place those implants.
When you graduate from dental school and become a practicing dentist, state licensure boards require that you complete varying amounts of continuing dental education, usually beginning in your second year of practice.
Health & Wellness
Right now, some people are waking up to realize their December actions (or inactions) have given way to their January realities.
Instead of taking responsibility, they are justifying their “start to the year” by blaming the economy or the weather or post-holiday slump or anything (and anyone) else
Solo practice isolates in a specific way: no peer to check a call with. What addresses that, and how to get it on the calendar.
Judgment feels thinner late in a clinical day. What that looks like at the chair, and how to build a schedule that accounts for it.
A practical sequence for the days after a case goes wrong: the patient, the record, your carrier, and then yourself.
Physically wrecked and mentally wired is a familiar combination in practice. What you can work on, and what belongs with a physician.
Marketing & Growth
Six numbers tell you whether dental marketing is working. Impressions, clicks and rankings are not among them. Here is the monthly review.
Referrals rise when you ask directly, make referring effortless, and give patients specific language. Here is a system that does not feel like selling.
Why Philosophy Matters as Much as Strategy When Choosing a Marketing Agency for Your Dental Practice
Finding the right marketing partner for your dental practice can feel like throwing darts at a dartboard. If you’re lucky, you’ll hit a bullseye with the first marketing agency you choose; however, the average practice will try a few times before finding the right fit. So, how does a dental practice choose the right agency when they all promise results?
When it comes to marketing, most dentists we encounter are simply frustrated. I can’t tell you how many times a dentist has told my partner or me, “I’ve tried marketing before, and it didn’t work.” Sadly, it’s a common experience — and we’re changing it one practice at a time.
This year marks the 10th anniversary of My Dental Agency, and, naturally, a significant milestone like this has prompted me to reflect on the changes I’ve witnessed since starting my company. Dental marketing has evolved over the last decade, but, for those of us who have been in the industry longer, we know it goes far beyond that.
Financial & Investment Strategies
Not all debt behaves the same. How to compare student loans, practice acquisition debt, and real estate loans when deciding what to attack.
Associate buy-ins turn on what is being bought, how it is priced, how it gets paid for, and what happens when partners disagree.
It’s the kind of conversation that shapes the rest of your financial journey—not just for some mystical future “retirement age,” but for every phase of life.
The transaction is the short part. A working sequence for practice exit planning, from operational groundwork to the final stretch.
Three things reveal whether an advisor works for you: how they are paid, what duty they accept, and what they can explain plainly.
