Jackie Ulasewich
Why Philosophy Matters as Much as Strategy When Choosing a Marketing Agency for Your Dental Practice
Finding the right marketing partner for your dental practice can feel like throwing darts at a dartboard. If you’re lucky, you’ll hit a bullseye with the first marketing agency you choose; however, the average practice will try a few times before finding the right fit. So, how does a dental practice choose the right agency when they all promise results?
- By Jackie Ulasewich
Real Growth Happens Over Time, Not Overnight
When it comes to marketing, most dentists we encounter are simply frustrated. I can’t tell you how many times a dentist has told my partner or me, “I’ve tried marketing before, and it didn’t work.” Sadly, it’s a common experience — and we’re changing it one practice at a time.
- By Jackie Ulasewich
A Decade of Dental Marketing
This year marks the 10th anniversary of My Dental Agency, and, naturally, a significant milestone like this has prompted me to reflect on the changes I’ve witnessed since starting my company. Dental marketing has evolved over the last decade, but, for those of us who have been in the industry longer, we know it goes far beyond that.
- By Jackie Ulasewich
Digital Marketing for Mature Dental Practices: Good Business or Waste of Time?
Picture this: An independent dental practice established for 30+ years in an affluent area has always relied on referrals and word of mouth to attract new patients. However, over the last decade or so, there’s been a noticeable decline in the number of new patients coming through the doors. At first, it wasn’t much of a concern. More recently, though, it has begun to impact the practice’s revenue. The dentist is hoping to retire in 5 to 10 years, but sustained negative growth is threatening their plans.
- By Jackie Ulasewich
Are You Connecting With Your Patients?
As consumers, we connect with brands that appeal to us aesthetically, philosophically, or otherwise, and that is typically the result of marketing. Beyond the initial impression marketing makes, though, most of us want to feel something deeper before pulling the trigger, especially when a decision will impact our health and well-being. That’s why marketing alone isn’t enough for dental practices seeking to attract high-quality patients.
- By Jackie Ulasewich
6 Things the Most Successful Fee‑for‑Service Dental Practices Have in Common
With fee-for-service gaining popularity among privately owned dental practices, many dentists want to know what it takes to succeed. In my experience working with fee-for-service practices, the top-performing dentists know exactly which patients they wish to serve and are committed to providing an exceptional patient experience. Most importantly, their marketing strategy aligns with their goals.
- By Jackie Ulasewich
The Surprising Way Millennials & Gen Z are Using Social Media
As a digital marketing specialist, part of my job is to help dental practices capitalize on current and future trends. Right now, we are witnessing a major shift in online behavior, and it spells opportunity for dentists seeking to grow their practices.
- By Jackie Ulasewich
How Turning Down Clients Could Actually Be Your Best Growth Strategy
It may be cliché, but that doesn’t make it any less true: Sometimes less is more. It’s exciting when your company starts to see a steady influx of interest, and it’s also tempting to say yes to every opportunity that comes along. After all, who knows how long the boom will last?
- By Jackie Ulasewich